ShopInvader + Odoo: a new generation of an e-commerce solution

Specialized vs. integrated solution:
the everlasting dilemma

Before talking about the synergy between ShopInvader and Odoo, let's take a look at the solutions available on the market. Very quickly, we realize that it is the same old technical debate that resurfaces:

• on one side, an e-commerce platform (Magento, PrestaShop, Shopify, Woocommerce...) that interfaces with an ERP (for sales administration, inventory management and accounting);
• on the other hand, business applications that are complete i.e. including an e-commerce module integrated with an ERP (as is the case with Odoo and its e-commerce module); it can also be an e-commerce platform integrating some ERP bricks). 

It is the first alternative which is the most widely adopted at the moment, mainly because the e-commerce and ERP topics are addressed separately, rarely at the same time. On the other hand, it is rare to find IT providers with transversal teams specialized in these two rather different domains.

Below are the main advantages and disadvantages of adopting two separate solutions.
 

The disadvantages of this best-of-breed approach are especially obvious when you make a long-term projection (and when you take into account certain business hazards).

That said, turning to a solution that natively integrates an e-commerce module is not a magic bullet either. The functional coverage is certainly wide, but maybe in return being somewhat more superficial on certain aspects. And in both ERP and e-commerce, having professional skills in each of these areas is essential:

• SEO, SEA, mobile optimization, UX and Design (for e-commerce) ;
• inventory and supply management, accounting, workflow automation (for ERP).

ShopInvader + Odoo:
a perfect match!

It's a fact: for most e-retailers, a website has to evolve much faster than an ERP in order to satisfy Google's requirements as well as to benefit from the latest technologies, in other words, to do what is necessary not to drop out of the ranking process. 

Ideally, ERP and e-commerce should be independent but integrated. Technological Oxymoron? In fact, no! This is exactly THE ideal compromise offered by the ShopInvader solution coupled with Odoo, whose key advantages we will now specify.

Recently initiated by our web agency partner Akretion, ShopInvader is a disruptive e-commerce solution natively 100% integrated into Odoo.

ShopInvader is essentially based on three pillars:

1. as a front-end, a powerful web content management system (CMS), very easy to use and which offers wide possibilities;
2. a fast search engine that supports very large volumes of data; 
3. an overlay on Odoo that will manage the communication between the CMS and Odoo, based on a REST API.